Founded in 1997, Laqshya Media Group is India’s Largest Independent OOH Solution Provider. Headquartered in Mumbai, we have a strong footprint of 20+ offices operating across the country. In addition to being the first choice for a diverse range of industries, for OOH; we also extend our services significantly from OOH to Ambient to Airport to Experiential.

CANDIDATE EXPERIENCE AND PROFILE

• Experience: 8-10 years

• Location: Mumbai

• Education: Graduate in BMM, BMS, or PG in Marketing / Sales would be an added advantage

• Industry: Media, Marketing &; Advertising

• Excellent written & verbal communication. Strong organizational, interpersonal, time management and presentation skills. Excellent working knowledge of Excel, PowerPoint, and Word.

• Comfortable understanding various numbers/figures &; conversions

• Hands-on experience in internet-based secondary research to work on sales pitches will be es-essential; will be a must while working on strategy decks

• Ability to learn new software tools such as SHARP (Laqshya proprietary product), and TGI (Target Group Index) study for consumer behavioral understanding

• Hands-on experience in advertising, digital & social media, marketing channels, Out of Home (OOH) industry and markets will be an advantage.

• Well-versed &; comfortable with the latest trends in Technology related to Advertising &; Marketing.

• Understanding of media &; marketing concepts/terminology (Reach, Impressions, CPM, etc.

• Comfortable with the hustle and dynamic nature of work in a targeted work completion environment.

Job Responsibilities

• Works effectively with the Chief Revenue Officer to keep well-informed of upcoming commitments and responsibilities.

• Tracking categories/key trends across sectors using secondary research/web tools

• Gain insights by accessing industry reports, trends, excel analysis, etc.

• Search for and create data pools using secondary research and assimilate them in excel or PowerPoint as required

• Develop neat PowerPoint reports / industry reports, commentary based on Adex data sub-scribed to by Laqshya

• Keeping track of New business development progress.

• Analyse sectors using TGI, and web analysis tools for the purpose of further analysis and assessment.

• Monitor the development of SHARP, and suggest improvements and enhancements by interacting with IT teams/vendors as required

• Coordinating with various internal and external teams/vendors for data requests, payments, etc. when required

Research / Strategy

• Manage a team of 3-4 individuals in a dynamic work environment

• Send CV to anita@atgs.co.in